SPORT STARS ‘SAY ENOUGH’ TO BINGE DRINKING IN NEW VIDEO (FED)

The Be the Influence – Tackling Binge Drinking initiative has today launched a new video featuring some of Australia’s leading sporting stars who are ‘strong enough to say enough’ to binge drinking. The Be the Influence – Tackling Binge Drinking initiative, part of the National Binge Drinking Strategy, is a sponsorship partnership between the Australian Government and 14 national sporting organisations, including Netball Australia, the Football Federation of Australia and Swimming Australia, that aims to address binge drinking and the influence of alcohol promotion on young Australians. These partnerships provide an alternative to alcohol sponsorship that enables sporting organisations to provide environments, from national to community level, that are free of alcohol promotion and messaging.